Real White Women
Posted by Jack Stephens on March 25, 2007
The construction of female reality is interesting because Nuts, Zoo and Loaded repeatedly claim to be offering images of “real girls” as a marketing ploy — that is women who aren’t professional models or celebrities. I guess presenting some women as “real” creates a fantasy of attainability for male readers, but it’s interesting to think about what this narrative is doing. All women are real. A glamour model is as real as a woman taking a digital picture of herself in her bedroom and a lot of the women sending in their images seem to be aspiring glamour models anyway. The few who are picked out for a centerfold in the magazine then have their digitally enhanced images lauded as “real.” Women putting themselves up for male judgement and approval is an important part of the narrative: they are asked to send in their pictures from which the “best” will be selected for rewards (more pictures in the magazine and a possible career break).