Ling Ling and Ching Ching??
Posted by Jack Stephens on February 6, 2008
The two pandas, named “Ling Ling” and “Ching Ching” speak in stereotypical Asian accents and grammatically incorrect “Chinglish”, perpetuating the Perpetual Foreigner stereotype. The commercial’s soundtracks include gongs and mandolins, and the writing is in that “chopstix” font that is supposed to be reminscent of Chinese. “Ching Ching” the wife panda is clearly supposed to be a manipulative laze, who sits on her ass while “Ling Ling” does the work of running the store, playing up the “shrew” stereotype of Asian wives that has become more prevalent of late. “Ling Ling” meanwhile, is viewed as idiotic — eating his (implicitly shoddy) products.
I am so glad I didn’t see this commercial on television. I think I might have broken the television.